Change Communications & Management

Failure to change can be devastating for your business.

However, the majority of change initiatives don’t endure, wasting huge amounts of time, money and effort. Not to mention the fact that your organisation has failed to move along the path towards even greater success.

Many aspects of change - like budgets, processes and technology - are within your control. But you can’t tell people how to think and feel. By communicating your messages in the right way, as part of an appropriate change communications strategy, you can lead your team towards your vision.

So, when creating effective change communications is one job too many, partner with us at Enthuse for change communications that deliver.

Our six-step approach to effective change communications takes employees on a journey from “what now?” to “we’re on board”.

1. Create awareness - set the scene for employees to let them know something’s going to change and so they can mentally prepare and think of any questions.

2. Build understanding - communicate effectively to help your colleagues understand why change is happening. By explaining what’s in it for them and the consequences of not changing, your employees will warm to your goals.

3. Generate enthusiasm and nudge - motivation is fuel for change. Removing work-related frustrations and involving employees in developing the final outcome will ensure they make your project a success.

4. Listen and act - even minor gripes can throw a change programme off course, so regularly listening to and addressing your employees’ concerns will help keep your project on track.

5. Keep nudging - go-live day doesn’t mean you’re done. Continue to remind colleagues of the new ways of working, eradicating old habits that can undermine progress.

6. Celebrate success - sharing stories with employees about the great results their colleagues have achieved sets the stage for others to follow. This embeds change and transforms what was once new into the way your employees work now.

There are so many benefits to landing your change management programme and effective change comms are key to successful deployment.

From increased revenues and improved customer service to embedding a new cultural mindset that leads to innovation or creativity.

Whatever your change, there will be a cost-benefit outcome. Investing just a small percentage of your programme’s budget in change communications is key to amplifying your return on investment for the rest of your money. By partnering with change communications specialists you can benefit financially and reputationally.

How can you make sure your transformation is a success when so many others fail?

In episode #13 of Tony Lockwood's podcast series, Andrea Law of Enthuse Communications provides insight into how to drive engagement within and throughout the transformation journey.

Andrea reveals plenty of do's and don'ts, theory and best practice to help you on your way to expertly handling your people through change management. Listen to the full podcast here.

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